I searched for 'jiva' and find this:
In Hinduism and Jainism, a jiva is a living being, or more specifically, the immortal essence or soul of a living organism (human, animal, fish or plant etc.) which survives physical death.
The Australian Aborigines speak of jiva or guruwari, a seed power deposited in the earth. In the Aboriginal world view, every meaningful activity, event, or life process that occurs at a particular place leaves behind a vibrational residue in the earth, as plants leave an image of themselves as seeds. The shape of the land - its mountains, rocks, riverbeds, and water holes - and its unseen vibrations echo the events that brought that place into creation. Everything in the natural world is a symbolic footprint of the metaphysical beings whose actions created our world. As with a seed, the potency of an earthly location is wedded to the memory of its origin.
So I wonder which one of this two meanings Helena Chang's company name is refering to?
